Everything you need to learn about the business of art is and should be free.
·
My course and why it's free and why no one
finishes it. (The anatomy course I’m taking.)
·
https://www.udemy.com/course/business-for-fine-artists-how-to-market-sell-and-ship/
·
My Youtube channel (No ads on my channel.)
Why do I do this?
·
I have to, I'm a former professor of art.
·
I want to make friends and connections.
·
Connect with me! Send me an email, connect on
Facebook, send me a message through the comments or another way.
·
Maybe we can help each other.
·
I increase my reputation and maybe you'll talk
about me or even buy a painting.
·
Some people buy my art history course too.
Four Tracks
NYC Ground Zero Artists (High Big Money)
·
MET, Whitney, Marlborough, Gagosian, Zwirner,
·
Art Basel
·
Established Value through Secondary Market
·
Main traits: Highly social and connected by impresarios
and gallerists. Usually on track in
graduate school. On track to "star
status" by mid 20s to 30s
·
Very small success rate 4%
The Art Market is a Scam
(And Rich People Run It)
Wendover Productions
1.2M views
https://www.youtube.com/watch?v=ZZ3F3zWiEmc&t=950s
Satellite Art Communities (150K to $0.00) (Possibly millionaire
artists too)
·
Clusters of Galleries, Art Centers, in Different
Areas of NY, Different Cities, Santa Fe, San Francisco, Dallas etc. Community
Art Centers
·
Sometimes art buyers and consultants will act as
agents.
·
Sometimes art value is established through
secondary art market.
·
Some social media, some independent marketing, a
reliance on the gallery to do the leg work.
·
Gallery takes 50 to 70%
Independent Artists (150K to $0.00) (Possibly millionaire
artists too)
·
Social Media, Facebook, Home Studio, create
their own venues.
·
Art Fairs, Etsy, Saatchi, Shopify
·
Sometimes also sells prints
Amateurs
Beware of pay to play gurus. Different types of gurus,
consultants, teachers.
·
Teachers but check out their careers.
·
Art Gurus make money by creating a pay wall like
the NYT
·
Dangle Info then you need to “pay to play.”
·
There are at least 10 -20 on Youtube who pay for
ads and sneak into feeds
·
Harry $6000
·
Magnus $1000
·
Anne Ray $1000 or more
·
Barney
·
Brainard $1000 or more subscription
·
Friends and other artists are the best
sources.
Brenden Sanborn
Benjamine Lester
David Tomb
·
Youtube Videos and Podcasts
·
Books about marketing.
The Tipping Point How Little Things Can Make A Big
Difference
by Gladwell, Malcolm
Taking the Leap Building A Career as A Visual Artist: the
Insider's Guide to Exhibiting and Selling your Art
by Lang, Cay
https://www.kenney-mencher.net/
http://www.kenney-mencher.com/
http://www.etsy.com/shop/kmencher
https://www.instagram.com/kenneymencher/
https://www.facebook.com/Kenney.Mencher
http://www.youtube.com/user/kmencher
http://kenney-mencher.com/Kenney_Mencher_biography_short.html
https://www.etsy.com/shop/brendensanborn
https://www.udemy.com/course/business-for-fine-artists-how-to-market-sell-and-ship/
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